To sell something people want, create something people want, before they know they want it.
This is Market-Driven Product Development.
Most companies simply design products. Good companies manage the Development to a Complete Product. Better companies sell it before they make it. The Best companies develop products that obsolete the competition.
1. Design and develop a Complete Product.
Product Design defines the physical form while Product Development manages the entire process to the Complete Product, packaged, priced, and ready to ship.
2. Business Development sells it before it is made.
When the Complete Product is available it is presold, reducing risk and paying for manufacturing and marketing.
3. The Best Development reduces risk and obsoletes the competition.
Smart Development reduces risk and obsoletes the competition by designing-in competitive advantages in the early stages. Smart Product and Business Development can reduce risks while obsoleting the competition.
The Petster was designed by our president and the first electronic pet to obey commands. This grew to 11 products from $29 to $129.
There are only two ways to get a product concept manufactured, packaged, and market-ready: fund it yourself or license it to a company to develop and commercialize it.
The Playskool Baby Monitor
This first-of-its-kind monitoring device was a one-way walkie-talkie with a stationary AC transmitter and a belt clip/free standing DC audio receiver allowing better transmission and reception. It was conceived, designed, developed, presented, and licensed under our president’s management. This included the prototypes, presentation, and the licensing to Hasbro for their Playskool division.
The market quickly accepted this reliable baby monitor, though we had some early cost issues, the consumer tests went great, and the cost became a nonissue. In the first three years this product sold $150,000,000 and owned the product category. It created the product category and pioneered the way for home monitoring.
Food Dehydrator
This Food Dehydrator was designed and developed in 1985 by America Invents Founder for one of the leading infomercial companies. This product had great success on TV and in retail and continues to sell today.
Designing, developing, and engineering products since 1984, America Invents and our principals have experienced some of the biggest successes for companies. Our designers can turn an idea into a prototype that looks like and works like a finished product. And that is the best way to demonstrate it.
Pizzeria Pronto
EDITORS PICK AWARD, THE GOURMET RETAILER, 2014
America Invents consulted to the inventors to protect the concept, develop, and test the prototypes, and license the product concept.
The product advantage is it bakes gourmet pizzas in five minutes, just like the high temperatures of a wood-fired pizza oven. We knew it was a $100 million idea and focused on a great performing prototype and the strategy for a license agreement.
We wrote and finalized the agreement and were able to license the product concept with only a patent search and a great performing prototype. The inventors now have three patents in their name.
The licensee moved fast and sold it from factory samples into Williams-Sonoma, Sur La Table, and Barbeques Galore and it quickly sold out in the high-end retailers at $299. The inventors also receive royalties on 15 accessories.
The licensee moved fast and sold it from factory samples into Williams-Sonoma, Sur La Table, and Barbeques Galore and it quickly sold out in the high-end retailers at $299. The inventors also receive royalties on 16 accessories.
Revenue: $100 million
The SHARPER IMAGE Personal Cooler
The inventor came to America Invents to prototype the product concept. He wanted to use evaporative cooling to keep cool while in motion, playing tennis, and working in the garden. A neck yoke was a critical design consideration that would not hinder body movement. America Invents developed it to fit the neck and blow cool air down the back.
The Sharper Image was the first company to see it and licensed it on the spot. It was their bestselling summer product, and they chose to make an infomercial, which ran for three years, and the product sold for 11 years.
“With the help of America Invents, my Personal Cooler became an instant hit. It’s exciting to see my invention on TV and in stores and it’s amazing to be making so much money from royalties.”
Inventor of the Personal Cooler
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