The purpose of licensing is to secure an agreement with a trustworthy company to fund, develop, and distribute the product and pay you for it.
- Make money with your ideas
- Partner with a giant company
- Sit back and collect mailbox money
To sell something people want, you must create something people want, before they know they want it. This is Market-Driven Product Development.
- Create the Complete Product
- Sell it before you make it
- Obsolete the Competition
The purpose of product marketing is to create value by proving the product and scaling it.
- Marketing is all about value
- Value is all about product/market fit
- Measured by the revenue, profits, and life of the product