Licensing

Licensing

The purpose of licensing is to secure an agreement with a trustworthy company to fund, develop, and distribute the product and pay you for it.

  • Make money with your ideas
  • Partner with a giant company
  • Sit back and collect mailbox money
Licensing

Developing

To sell something people want, you must create something people want, before they know they want it. This is Market-Driven Product Development.

  • Create the Complete Product
  • Sell it before you make it
  • Obsolete the Competition
Licensing

Marketing

The purpose of product marketing is to create value by proving the product and scaling it.

  • Marketing is all about value
  • Value is all about product/market fit
  • Measured by the revenue, profits, and life of the product

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