Licensing

The purpose of licensing is to secure an agreement with a trustworthy company to fund, develop, and distribute the product and pay you for it.

• Make money with your ideas
• Partner with a giant company
• Sit back and collect mailbox money

Developing

To sell something people want, you must create something people want, before they know they want it. This is Market-Driven Product Development.

• Create the Complete Product
• Sell it before you make it
• Obsolete the Competition

Marketing

The purpose of product marketing is to create value by proving the product and scaling it.

• Marketing is all about value
• Value is all about product/market fit
• Measured by the revenue, profits, and life of the product

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